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Is professional product photography important?

Product Photography

Leather handbags

First Impressions count

It’s claimed people make their minds up about your website in around 0.05 seconds.  Now I don’t know about you but personally I can’t read an awful lot in that time.  So images are vital, a good image can make the difference between people staying on your website, or leaving and finding another.

If you are selling product on your website then the images need to be top quality, professional product photography can make all the difference.  People often say “everyone knows what my product looks like so why do I need to pay for professional product photography?  As I said earlier people will decide if they like your website, or if they want to buy from you in 0.05 seconds, do you really want to take the risk of loosing a sale because of the images on your site?

There’s no such thing as a bad product photograph on the internet

That’s quite a statement which I’m sure you will disagree with?  everyone has seen bad photography on the internet right?  Well I believe when it comes to product photography there is no such thing as a bad product photography, why?  Because people don’t see bad photographs, they see bad products.  I’ve proved this many times with all sorts of people, if people are looking for a product of any description, they look for good quality images to show what the product will look like.

If you don’t believe me, I ask you, have you never been to a website and thought, I don’t like the look of that and moved on to another site?

Good product photography can make the difference between someone buying from you, or someone else.  Do you want to take that risk?