Is product photography cost effective?
Having professional product photography done can make the difference between selling your products or not. But how do you choose a photographer to do your product photography? It can be easy to make a mistake and choose the wrong photographer, it can also be an expensive mistake to make.
Many people see product photography as an easy form of photography, I’ve spoken to many photographers who have decided to do product photography as it’s an easy subject. Wrong good product photography is very difficult to do, every product requires a different type of lighting, positioning the product to give the best over look.
Choosing your photographer
Before commissioning any photographer to do your product photography always look at their work, check have the photographed similar product to yours? Do they fully edit the photographs? that may sound like a strange question but you would be surprised to find than many photographers don’t.
One of the most difficult product to photograph is any white product on a white background, it can be done but it’s not easy. If your products are white and you want a white background ask has the photographer done this before? And if they have again check their work to make sure you are happy with the resulting images.
Where product photography is concerned all product are specialist, but another favorite of mine is wine, any class ware is difficult, getting the lighting right can be quite a task, but the results can be amazing.
Some products need to be suspended before you can photograph them, if you need product photography of this type check again how the photographer will be suspending them, after all you don’t want your products damaged when they are returned.
If you want to see more examples of my own product photography you are welcome to take a look.