This is a little different from my usual blog, but although it is not actually about photography I believe it’s just as valuable.  No matter what business you are in networking is an essential part of business life.

No matter what people tell you lets be honest, ultimately the whole point of going networking is to gain more business for yourself.  But it’s not as simple as that, how you go about networking is much more important than you may think.

Over the years I’ve seen all sorts of attitudes to networking.  Networking is about building relationships, how you do this is your choice, but there are a few things I would not recommend.  I’ve seen people enter a room go around the entire room handing out their business cards and then leave.  But I think the worst one I’ve seen is a gentleman who insisted on presenting his 60 seconds to the room first, once he’d done this he then handed out his business cards and various leaflets and then left, he couldn’t even bother to wait around to hear anyone else speak, I left his card and leaflets on the table.

Too many people go networking and as soon as they leave the room they forget about the people they’ve just met.  If I’ve met someone at a networking event who I find interesting and who I think I can help, I will actively look for opportunities for them.  For instance I recently met a gentleman who had a very unusual business, it was great talking to him.  When I left I could think of a few people that may be of help to him in his business, so I went out of my way to talk to the relevant people and make the appropriate introductions.  This has led to a great opportunity for all three companies to work together and ultimately gain more business. I would like to think that if they had the chance to do the same for me they would, this may not always be the case but at least I believe I have kept the true spirit of networking alive.

60 second presentation

What makes a good 60 Second presentation

If you work in a business and attend network meetings you will be familiar with 60 second presentations.  So what makes a good 60 seconds?  I guess the answer to that question will vary depending on who you talk to.  So this is just my opinion.

If you are in a room full of people all doing 60 second presentations how many will you remember when you leave the meeting?  If there are 20 people in the room you will be lucky to really remember 2 or 3 presentations.  So bearing that in mind what is the purpose of a 60 second presentation?  Is it to tell everyone in the room everything you do?  If you can tell everyone in the room what you do in 60 seconds then you don’t do much.

Obviously within your 60 seconds you must tell your audience that your a web designer, bricklayer or solicitor or whatever it is that you do, but it should be impossible to tell people everything about your job, and about how good you are at your job in 60 seconds.

In my humble opinion, the purpose of a 60 second presentation is to be remembered.  Out of all the people in the room you want people to leave the meeting remembering your presentation, so you need to be different, you need to be remembered.  In my presentations I use storytelling as a way of being different.  I recently wrote a 60 second presentation for a colleague of mine who sells coffee, the coffee has the word gold in the title, so rather than just give details of the coffee I took a different approach.  The 60 seconds was about pirates on the seven seas searching for gold, how many people had died keeping the secret of where the gold was buried, finally I revealed that I had discovered the secret and presented the coffee.  It was different, it had a great reception and people remembered it when they left the meeting.

So in my opinion the purpose of a 60 second presentation is to be remembered.

Free Software

When is software Free Software?

It’s always nice to receive something for free, and Free Software is great, but having a version of software and getting a crack code for the software isn’t Free Software, it’s illegal software.

But why should we care? If we are getting the software for free then that’s all that matters, or is it?

Do you want to get paid for your work?

Whatever you do for a living would you like to get paid for your work? or are you happy to work for free?  What if you owned a shop, would you be happy to say give every 10th customer all their goods for free?  If someone is stealing from you I’m sure you would not be happy with it, but that’s what you are doing when you use illegal software.

Victimless crime?

Stealing software (Free Software) is a victimless crime?  The software is available to download as a trial for free, just because I obtain an illegal code it doesn’t really effect the company does it.  Developers have to employ people, they pay rent, rates and have to bear all the costs of developing the software you want to use.  So if everyone used their Free Software illegally then the developer goes out of business, and the software you like using so much no longer exists.  So in the end the victim in the crime that you are happy to commit is you.

Recently I was advised to download a certain software to use on my website, the software is very good and free.  No it isn’t, the Free Software is only free for personal use, if you are a business it costs money.  I was advised to play the ignorance card and just pretend you didn’t know it wasn’t free.  Needless to say I decided not to use the software, I wasn’t happy to pay for the software so I wasn’t prepared to use it.


Professional Corporate Photography

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This professional corporate photography page is posted “By Mike Armstrong” from MA Consultancy Marketing Company